How Your Communication can lead to #Subscribe or #Unsubscribe
Thank you for Your Suggestions and Support I asked my readers to suggest some topics that they would like me to address in my articles. I wish to thank the many people who replied, I will endeavour to write on each of the topics suggested in future correspondence. Here is one such reply I received, […]
The Three Questions Every Winning Pitch Must Answer
I am very sad to see Niamh Collins depart the DCU Ryan Academy for pastures new. Over the last ten years, she was the heart and soul of the ‘Female High Fliers’ programme in particular, but also the other programmes, such as Illuminate, Propeller and numerous SFI programmes. Niamh was the most caring, well organised, […]
First Steps to Pitch Perfection
Perfecting Your Sales Pitch I did not ever see myself quoting Anna Geary as she is not a person I would come into contact within my business life. Yet, her advice in a recent Sunday Independent – Life magazine was the advice I find myself giving to clients in a completely different scenario. “Strive for […]
Everything Is Going To Be All Right
Welcome back to my article; thank you very much for reading my scribbles over the years. Before Christmas my last article generated a great response, from people who enjoy poetry and lots who feel they are too busy usually to read anything other than work-related topics. Over Christmas, I heard this poem by Derek Mahon […]
A Reflection at Christmas
Aristo Christmas Message I have been thinking for a while about writing a Christmas article while getting our home ready for Christmas. Which usually means some painting and decorating while moving things about and putting stuff away, to make room for the Christmas tree and the decorations. Most people’s thoughts are that Christmas marks the […]
NEVER answer this question: “What Do You Do”?
The other day I was in a hardware shop, looking to choose which rawlplug would be most suited for use with my newly insulated walls when my phone rang! The caller was a prospective customer who had been given my contact details by one of my clients. This was a surprise, as nowadays the vast […]
The THREE NOs to Avoid When Presenting
I thought of the above image when watching Gillian Anderson’s terrific portrayal of Margaret Thatcher in ‘The Crown’ Season 4. I recommend you watch it. The article below was one of my most popular publications and I am not sure if it was the image of Maggie, or was it the title of the article […]
One Hour to Change Your Life
A Habit – One Hour – a More Fulfilling Life When, in your working week, do you give yourself a break to do something very different? To be kind to yourself, to take a little me-time out of your daily routine, possibly “grind” if you are working from home and trying to balance work and […]
The “Fly Me to the Moon” Pitch
Pitching Skill Workshop: “Fly me to the Moon Let me play among the stars Let me see what life is like on Jupiter and Mars In other words,” … Words & Music by Bart Howard 1954 Excite me Today I will show you how to create a pitch that excites both customers and investors. This […]
Planning a Car Journey &Steps to a great pitch – The Similarities
In the past, if you were planning a car journey, you would look at the map and plan your route. Now sat-nav does this for you and often offers you a couple of choices: The most direct, quickest and probably the most expensive, as you are likely to travel further and pay several tolls. Or the more traditional route, more scenic and more […]