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NEVER answer this question: “What Do You Do”?

Aristo-Andrew-Keogh-Never_Answer_What_Do_You_Do

The other day I was in a hardware shop, looking to choose which rawlplug would be most suited for use with my newly insulated walls when my phone rang! The caller was a prospective customer who had been given my contact details by one of my clients. This was a surprise, as nowadays the vast […]

The THREE NOs to Avoid When Presenting

Image of Margaret Thatcher The Crown No No No

I thought of the above image when watching Gillian Anderson’s terrific portrayal of Margaret Thatcher in ‘The Crown’ Season 4. I recommend you watch it. The article below was one of my most popular publications and I am not sure if it was the image of Maggie, or was it the title of the article […]

One Hour to Change Your Life

Make an Effort for Your Mental Health

A Habit – One Hour – a More Fulfilling Life When, in your working week, do you give yourself a break to do something very different? To be kind to yourself, to take a little me-time out of your daily routine, possibly “grind” if you are working from home and trying to balance work and […]

The “Fly Me to the Moon” Pitch

plan to launch your business Fly Me to the Moon

Pitching Skill Workshop: “Fly me to the Moon Let me play among the stars Let me see what life is like on Jupiter and Mars In other words,” … Words & Music by Bart Howard 1954 Excite me Today I will show you how to create a pitch that excites both customers and investors. This […]

Planning a Car Journey &Steps to a great pitch – The Similarities

steps to a great pitch Planning a car journey

In the past, if you were planning a car journey, you would look at the map and plan your route. Now sat-nav does this for you and often offers you a couple of choices:   The most direct, quickest and probably the most expensive, as you are likely to travel further and pay several tolls.   Or the more traditional route, more scenic and more […]

Writing can be Fun!

storytelling for businesses

I am sitting in my creative chair early in the morning with a scented candle lit in the room I use as my office. My desk is tidy, creating a sense of calm which will stay with me for the rest of the day.  I finished the previous day with a plan for the next day, which is a great help, it only needs to be a note […]

A New Sales Message For a New Era

Create a Killer Elevator Pitch pitching for investment

Pitching Skill Workshop: Now that everyone is awakening from their enforced slumber [hesitantly], it’s time for me to help and support you in creating and delivering a refocused “Killer Elevator Pitch”. It’s likely your old message will not suffice in these changed times. I can help you to create a new sales story (or stories), […]

“Creating a Killer Elevator Pitch” Workshop

Workshop

Registration now closed for “Creating a Killer Elevator Pitch” workshop Your payment is processed through Stripe, our trusted payment provider [asp_product id=”6053″] By registering, you confirm that you have read and agree to our Terms & Conditions Pitching Skill Workshop: This is what you’ll get when you register for the online “Creating A Killer Elevator […]

Stop Selling – Help People to BUY!!

Stop Selling Help People to Buy

(Are you a reluctant salesperson?) More often than not, the people I work with would not describe themselves as salespeople; they are ‘C suite’ people, or highly technical skilled people who are now expected to sell.   Is this why they went to college, got a degree and created a level of experience in the workplace? Yet it’s the experience they have gained along the way which is the highly valuable attribute […]

“Creating a Killer Elevator Pitch”

Aristo-Andrew-Keogh-Creating_A_Killer_Elevator_Pitch

Pitching Skill Workshop: My previous two articles have covered the topics of “Selling in a Time of COVID” and “5 Step Template for Sales Success“.  Both of these articles have been very well received.  Soon we move on to how to create exciting content to populate your template and hold your audience’s attention for a period […]