Stop, Stop, Stop, Selling!
![Stop, Stop, Stop, Selling!](https://aristo.ie/wp-content/uploads/2024/04/Aristo-Andrew-Keogh-Stop_Stop_Stop_Selling.jpg)
Recently, I turned up to hear how a group of customer-facing “Business Development Managers” (BDM’s) told the story of their business. What happened was as I expected. They immediately launched into what they do and the product/service they provide. Why do they do this? It’s where they’re comfortable and confident as product specialists. It’s what […]
Three Steps to Increased Sales
![3 Steps to Increased Sales](https://aristo.ie/wp-content/uploads/2024/04/Aristo-Andrew-Keogh-3_Steps_to_Increased_Sales.jpg)
It requires a great deal of planning, effort, and cost to finally get the opportunity to talk to a prospective customer in person or online. In recent years, there’s been a reluctance on behalf of people to meet up. Online conversations have helped facilitate such meetings, but obviously, It’s never a replacement for face-to-face engagement. […]
Startups, always be Pitching!
![Startups, always be Pitching!](https://aristo.ie/wp-content/uploads/2023/11/startups-always-be-pitching.png)
ChatGPT is not so Scary Recently I attended a very interesting, informative, and influential summit which I have no doubt will guide in me how I think and what I do well in the future. Jeff Moran invited me to the Learnovation Global Learning Summit in the Aviva stadium. “Words are a form of action, capable […]
ChatGPT is not so Scary!
![ChatGPT is not so Scary!](https://aristo.ie/wp-content/uploads/2023/11/2023-10-ChatGPT-is-not-so-Scary-image.jpeg)
ChatGPT is not so Scary Recently I attended a very interesting, informative, and influential summit which I have no doubt will guide in me how I think and what I do well in the future. Jeff Moran invited me to the Learnovation Global Learning Summit in the Aviva stadium. “Words are a form of action, capable […]
It’s the Man from Geneva
![It's the Man from Geneva](https://aristo.ie/wp-content/uploads/2023/10/Aristo-Andrew-Keogh-Its_the_Man_from_Geneva-1024x683.jpg)
Why not avail of my FREE offer? Read on I am sure you have noticed the advertisements on the television and radio about the “Man from Geneva”. No, it’s Aviva, the parent corrects the child. I am never sure whether it’s the annoying advertisements, like the man from Aviva and the dozen more that are […]
Three tips to improve your communication skills
![Three tips to improve your communication skills](https://aristo.ie/wp-content/uploads/2023/05/Aristo-Andrew-Keogh-Three_tips_to_improve_your_communication_skills.jpg)
I have an acquaintance who could talk/bore for Ireland. They never draw breath and allow anyone the opportunity to respond. It’s infuriating. Nowadays, we’re inclined to say that a person like this is on some spectrum or other. In the past, they were simply bad-mannered or full of their own importance, or both, perhaps? Someone […]
Story Telling for Business People
![Story Telling for Business People](https://aristo.ie/wp-content/uploads/2023/02/Aristo-Andrew-Keogh-Story_Telling_for_Business_People.jpg)
(Once upon a Time …) When I set up Aristo in 2008, I planned to offer myself to individuals and companies who needed to communicate better. I would be a presentation coach. The experience I had gained as a business owner for over twenty years would stand to me, along with my fifteen years of […]
Retirement – Not For ME Yet!
![Retirement - not for me yet!](https://aristo.ie/wp-content/uploads/2023/01/Aristo-Andrew-Keogh-Retirement_Not_For_Me_Yet.jpg)
Recently, I got a note from my Auditor telling me he was retiring. If I am honest, it gave me a feeling of “what you are doing, Andrew? He is younger than you, and you are working away with no plan to retire anytime soon.”. Hold on; retirement is not for me! I do not […]
People Love Stories – Stories Grow Businesses
![People Love Stories - Stories Grow Businesses](https://aristo.ie/wp-content/uploads/2022/09/Aristo-Andrew-Keogh-People_Love_Stories.jpg)
The pleasure experienced by my clients when they realise that telling a simple, engaging story is the best way of explaining their business idea is a joy to behold. They say it can’t be that simple, but it is. A story well told will explain the problem you solve for prospective customers and inform them […]
Obey Stop Signs and Become a Great Speaker
![Obey Stop Signs and Become a Great Speaker - Public Speaking](https://aristo.ie/wp-content/uploads/2022/07/Aristo-Andrew-Keogh-Obey_Stop_Signs_and_Become_a_Great_Speaker.jpg)
An observation I have had for some time is the inability of some people to bring a conversation or presentation to a conclusion. I have a most annoying relative who talks continuously but never brings the conversation to a conclusion. I am sure you know similar people. Show business: How often have you read a […]