Tag Archives: Presenting

What has James Bond and Business Pitches got in Common?

You have arrived in the cinema with your bucket of popcorn and can of coke and you anticipate watching the new James Bond trailer.  Before you have taken your first mouthful of popcorn or sip of Coke, he’s got into an aeroplane without the pilot, out of an aeroplane without a parachute, rolled the car four times and you are thinking, I must go see the movie.  That’s what a movie trailer is supposed to do. They show you all the exciting, interesting and engaging bits that encourages you to go and buy a ticket to see the movie.

A pitch is like the trailer to the movie.

I often use this analogy to explain to people what a pitch is.

You should tell your listener(s) all the interesting bits, exciting bits, engaging bits.  A pitch is not a business plan. If you are at an early stage, there are lots of things in the plan that are still quite vague and that you have not got absolute confidence in. Do not try and shoehorn an uninteresting business plan into your pitch (trailer).

If you would like to know more, please view my short (3 min video) below:

Poetry and Pitching: The Similarities!

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Regularly when I work with presenters, be they start-ups or established business people, I hear the same plea, how can I explain my business or my business idea in five minutes?

You have a choice: you can bore your prospect for 30 to 45 minutes, or you can engage and excite in 3 to 5 minutes. They may then give you permission to continue.

This is the real challenge for presenters – how to grab your audience’s attention?

I suggest you tell an interesting story in a short space of time.

If you need help please get in touch.

 

Let me give you some examples from my favourite poet Roger McGough.

In these poems Roger tells somebody’s life story in four lines.

Poems from his Book: Sky in the Pie

(if you have children, buy them this book for Christmas)

Humorous Children’s Friendship Poems

Two’s company
One’s lonely

———————

I’m a fish out of water
I’m two left feet
on my own and lonely
I’m incomplete

Adult Poems: from ‘Collected Poems’

Cake

I wanted one life
you wanted another
we couldn’t have our cake
so we ate each other

Vinegar

I feel like a priest
in a fish and chip queue
quietly thinking
as the vinegar that runs through
how nice it would be
to buy supper for two

If you need to make a good impression in 5 or 50 minutes why not talk to me, I can provide coaching on line or 1-2-1?

 

Testimonial:

There is no better speaker’s coach than Andrew – his very obvious skill as a keynote speaker, coupled with his coaching skills make him the perfect choice for the senior executive looking to polish their personal presentation skills – whether for a one-off event or as part of an ongoing personal development project.
Besides working with Andrew directly I have also recommended him as a keynote to several valued clients – and all of their feedback has been equally excellent.

Deiric McCann – Author & Keynote speaker

Be the person with the Gift of the GAB!

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“The only thing to do with good advice is pass it on. It is never any use to oneself.” Oscar Wilde, Irish dramatist, novelist & poet (1854-1900)

Irish people are generally regarded as good storytellers; we often tell ourselves that we have the gift of the gab.

I believe we publish and sell more short stories in Ireland than anywhere else in the world; lots of our famous novelists are also great short story writers.

This natural ability to tell stories doesn’t often lead to us being good confident public speakers however.

I believe that the reason we are lacking in confidence in this area is the fact that generally during our school days the teachers focused on what was wrong, rather than what was right. Perhaps our parents were guilty of the same trait, because that’s the way they were educated.

E.g. if you did ten sums and 8 were right and 2 were wrong, were you praised for having 8 right or chastised for the 2 that were wrong?

If you stop and think back to your school days, the best teacher you had and the one that stands out in your memory is the teacher who encouraged you and found the good in you. Am I right?

I often use the analogy that the difference between good coaching and bad coaching is similar to Eastern Medicine and Western Medicine.

In Western Medicine we deal with symptoms; tell your doctor you have a headache and he will give you a tablet, if we have a lump somewhere they will cut it out. Whereas I believe Chinese Doctors look at your lifestyle and diet, to find out why are you feeling unwell?

In parts of China I believe that you pay your doctor when you’re well and you stop paying him when you’re unwell.  The complete reversal to how we do it in the Western world.

Referring back to my analogy, bad coaching is the same as western doctors, they deal with symptoms. Regularly I hear presentation coaches say; stand up straight, put your shoulders back, take your hands out of your pockets, make eye contact, speak up – all symptoms that the speaker isn’t comfortable or confident.

I believe a good coach should focus on giving presenters confidence, filling them full of courage – and when they do, the symptoms listed above will generally disappear and what we will see is an engaging, energetic and enthusiastic speaker.

If it is important in your business life or your social life to be the person who can be relied on to present well on big occasions, please continue to read my blogs, or enquire about Aristo’s upcoming training programmes if you wish, for more immediate results.