Aristo

Writing can be Fun!

storytelling for businesses

I am sitting in my creative chair early in the morning with a scented candle lit in the room I use as my office. My desk is tidy, creating a sense of calm which will stay with me for the rest of the day.  I finished the previous day with a plan for the next day, which is a great help, it only needs to be a note […]

A New Sales Message For a New Era

Create a Killer Elevator Pitch pitching for investment

Pitching Skill Workshop: Now that everyone is awakening from their enforced slumber [hesitantly], it’s time for me to help and support you in creating and delivering a refocused “Killer Elevator Pitch”. It’s likely your old message will not suffice in these changed times. I can help you to create a new sales story (or stories), […]

“Creating a Killer Elevator Pitch” Workshop

Workshop

Registration now closed for “Creating a Killer Elevator Pitch” workshop Your payment is processed through Stripe, our trusted payment provider [asp_product id=”6053″] By registering, you confirm that you have read and agree to our Terms & Conditions Pitching Skill Workshop: This is what you’ll get when you register for the online “Creating A Killer Elevator […]

Stop Selling – Help People to BUY!!

Stop Selling Help People to Buy

(Are you a reluctant salesperson?) More often than not, the people I work with would not describe themselves as salespeople; they are ‘C suite’ people, or highly technical skilled people who are now expected to sell.   Is this why they went to college, got a degree and created a level of experience in the workplace? Yet it’s the experience they have gained along the way which is the highly valuable attribute […]

“Creating a Killer Elevator Pitch”

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Pitching Skill Workshop: My previous two articles have covered the topics of “Selling in a Time of COVID” and “5 Step Template for Sales Success“.  Both of these articles have been very well received.  Soon we move on to how to create exciting content to populate your template and hold your audience’s attention for a period […]

5 Step Template for Sales Success

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Pitching Skill Workshop: The secret Sales Tips & Skills of a successful meeting is learning how to talk in terms of the other person’s interest. Here are the five steps I use in a sales conversation:  1. Attention There are lots of stories told to us each day on Radio, TV, Podcasts etc. how many engage you fully?  2. […]

A Pitch – the 5 Minute Trailer of Your Movie

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Pitching Skill Workshop: Pitching Tips & Skills to Master I find that creatives in the visual arts and spoken word are often the most challenged when it comes to pitching for sales or investment.   What they do is set aside all the creative skills they have, while attempting to be salespeople!   Their creativity, imagination, visualization skills get put aside […]

Selling in a time of Covid-19

Aristo-Andrew-Keogh_Selling_in_a_time_of_Covid

Is your business relying on others to sell your product or service?   The Problem:  The scary thing about this is all your hard work and creativity are relying on others (I include your Sales and Marketing team) to generate Sales.   There are three critical requirements for any business to succeed:   Market – Competency – Passion   […]

3 Principles that can Change Your Life, Starting Now

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“Irish Company Great Pitch Success” – MicroGen is the winner of the Agtech, Food & Water Category at the Extreme Tech Challenge (XTC) competition, selected from over 2400 companies across 80 countries. This is a very significant milestone for MicroGen. After winning the category, MicroGen were invited to speak at a webinar within United Nations […]

The (little known) Secret to a Successful Pitch

Four presenters

Executive Coaching Skills: The key to a successful pitch is your preparation and research. The conversation and face to face meeting prior to having the opportunity to deliver a pitch, or send a proposal, is where the groundwork for winning proposals are established. The images above are four of my top interviewers who always ask […]