Aristo

How to PITCH, be it for Golf or INVESTMENT!

How to PITCH, be it for Golf or INVESTMENT!

A Senior PGA golfer wanted to be kept abreast of all the new discoveries being made in sports psychology.  So, he asked Dr Bob Rotella, a world-renowned sports psychologist, to bring him up to speed with the latest developments.  Dr Rotella guided Rory McIlroy towards his recent Grand Slam Masters victory.  Here is Bob’s response:  […]

Chatbots and wardrobes, the similarities!

Chatbots and wardrobes, the similarities!

If you have been reading my articles for a while, you will know I have a passion for helping businesses to tell their story.  Let me tell you one of the most interesting and exciting business stories I have heard.  I recently worked with a small group of researchers, preparing them to deliver their pitch […]