Lucy Masterson Co-Founder Hireland

Andrew has helped me to focus on the audience I am pitching to as opposed to the story I am comfortable telling.

Time spent figuring out how I can meet a need my audience has is crucial to a successful outcome.

 Before a pitch I now ask myself – 

“Who am I talking to?”

“What action do I need to get out of this meeting?” 

“What do I want my audience to say about me when I leave the room”

Once you are clear on these questions it’s a matter of backfilling your pitch accordingly.