Andrew has helped me to focus on the audience I am pitching to as opposed to the story I am comfortable telling.
Time spent figuring out how I can meet a need my audience has is crucial to a successful outcome.
Before a pitch I now ask myself –
“Who am I talking to?”
“What action do I need to get out of this meeting?”
“What do I want my audience to say about me when I leave the room”
Once you are clear on these questions it’s a matter of backfilling your pitch accordingly.