Tag Archives: Presentation

Your Boss asks YOU to Present – Opportunity or Threat?

Recently I have met several people who have been given the opportunity to present on behalf of their boss, who was not available for some reason.

This opportunity can be viewed in several ways –

  • They are genuinely not available and need you to stand in for them.
  • They wish to provide you with an opportunity to grow and develop skills in this area.
  • They wish to test you in a pressurised situation.

You should view this situation as an opportunity to stretch, practice new skills and put yourself in the shop window for future opportunities and promotion.

“Good speakers impress, great speakers influence behaviour”
Mark Sandbourne, NSA President, 2004

What do you need to do to prepare?

Here are the basic pieces of information you need to know in order to prepare well:

  • Who is the audience and who in particular do you need to impress/influence?
  • What is the purpose of the presentation?

To inform the mind:

Impart some technical information regarding new software, company finances, health and safety issues etc. which will inform your audience leading to greater understanding.

Touch the heart:

Help your audience to emotionally attach to your suggestion/proposal.  Facts inform the mind, emotional attachment gets them to act.

Change the will:

Most presentations in some way or another are about getting people to change to your way of thinking. The businesses that change, evolve, innovate are the one that survive and thrive.

“Change is the law of life.
And those who look only to the past or present are certain to miss the future”

John F Kennedy

If your wish is to be a successful leader you need to develop presentation skills!

An ability to communicate well is critical if people are to understand and buy into your message.

Do you need some advice, or do you know people who need to develop this skill?

Please share my article with them.

Presentation Tips from 3 American Presidents

presidents-pic

 

What is the biggest mistake speakers make when preparing/delivering presentations?

Answer:  They say too much!

I will use three former US Presidents; Obama, Clinton and Reagan as examples of really engaging speakers.

In all their election campaigns they had one clear message.
(Enough said about this year’s candidates).

In the case of Clinton every talk was about the economy, no side issues or distractions; the economy was his key focus.
(It’s about the economy – stupid! – James Carville’s advice to Clinton).

In the case of Obama, it was about change. ‘Yes we can!’
(Do you look back with fond memories on the hope this campaign generated?)

My final example is President Reagan, also regarded as an engaging speaker.
Ronald Reagan’s message in all his campaign talks was: “Before you vote, ask yourself have you more or less money in your pocket now than you had four years ago”?

These examples demonstrate the importance of a single powerful message.

Tip:

My advice is to simplify your story and allow all the audience to easily understand the core of your message.

If you need help doing this, please get in contact; opportunities to get in front of the right audiences are hard and expensive to come by, do not waste any more opportunities.

How Steve Jobs liked to Pitch & Present his ideas/products

stevejobs

 

 

 

 

Like many people, you will receive presents of books this Christmas. I would suggest you drop a hint for the Steve Jobs Book by Walter Isaacson.

I received a present of this book a couple of Christmases ago. My first thought was, look at the thickness of the book and do I want to spend my Christmas reading this? In early February I picked the book up again and started to read it.

I like to read books with a highlighter in hand; this allows me to review the book quickly and remember important messages and ideas that may be valuable in the future.

On reviewing the book, I realised that a lot of my highlighted ideas were to do with how Steve Jobs and Apple like to pitch and present their ideas/products.

Here are a few pointers which you may find helpful:

APPLE’S DESIGN MANTRA

Simplicity is the Ultimate Sophistication

This also applies to the presentation of ideas. I spend a lot of my time encouraging presenters to reduce and simplify the content of their presentations.

STEVE JOBS ON POWERPOINT

I want them to engage, to hash things out at the table, rather than show a bunch of slides. “People who know what they’re talking about don’t need Power Point”.

 

I recently helped a Chief Executive reduce the number of slides for an important pitch from 30 slides to less than 10 – and he won the business!

Mike Markkula, an early mentor, taught Jobs to understand that people do judge a book by its cover- and therefore to make sure that all the trappings and packaging of Apple signaled that there was a beautiful gem inside.

How is your pitch/presentation package, is it as innovative as your product, or more likely a series of bullet points on a slide?

Alex Haley once said that the best way to begin a speech is “Let me tell you a story”. Nobody is eager for a lecture, but everybody loves a story. That was the approach that Jobs chose. “Today I want to tell you three stories from my life”, he began. That’s it. No big deal. Just three stories.

There is nobody better in the world at telling stories than the Irish; it’s in our DNA.

I give people confidence to tell stories in a business situation; give me a call if you need to win more business.