Tag Archives: pitch

How Steve Jobs liked to Pitch & Present his ideas/products

stevejobs

 

 

 

 

Like many people, you will receive presents of books this Christmas. I would suggest you drop a hint for the Steve Jobs Book by Walter Isaacson.

I received a present of this book a couple of Christmases ago. My first thought was, look at the thickness of the book and do I want to spend my Christmas reading this? In early February I picked the book up again and started to read it.

I like to read books with a highlighter in hand; this allows me to review the book quickly and remember important messages and ideas that may be valuable in the future.

On reviewing the book, I realised that a lot of my highlighted ideas were to do with how Steve Jobs and Apple like to pitch and present their ideas/products.

Here are a few pointers which you may find helpful:

APPLE’S DESIGN MANTRA

Simplicity is the Ultimate Sophistication

This also applies to the presentation of ideas. I spend a lot of my time encouraging presenters to reduce and simplify the content of their presentations.

STEVE JOBS ON POWERPOINT

I want them to engage, to hash things out at the table, rather than show a bunch of slides. “People who know what they’re talking about don’t need Power Point”.

 

I recently helped a Chief Executive reduce the number of slides for an important pitch from 30 slides to less than 10 – and he won the business!

Mike Markkula, an early mentor, taught Jobs to understand that people do judge a book by its cover- and therefore to make sure that all the trappings and packaging of Apple signaled that there was a beautiful gem inside.

How is your pitch/presentation package, is it as innovative as your product, or more likely a series of bullet points on a slide?

Alex Haley once said that the best way to begin a speech is “Let me tell you a story”. Nobody is eager for a lecture, but everybody loves a story. That was the approach that Jobs chose. “Today I want to tell you three stories from my life”, he began. That’s it. No big deal. Just three stories.

There is nobody better in the world at telling stories than the Irish; it’s in our DNA.

I give people confidence to tell stories in a business situation; give me a call if you need to win more business.

WOW – 8 Steps to a Winning Pitch

Preparing a proposal/pitch is a costly exercise in terms of manpower and disruption to the business. Preparing well and in a timely fashion will help you stand out from the crowd.

This article is based on a recent case study, telling you how I help pitch teams to prepare well and significantly increase their success rate.

Step 1

Meet the Pitch Team

We sit down and have a conversation about the company, its history and values. This conversation identifies the added value teams can offer to their prospect. Identifying value proposition for a particular pitch can often be the most challenging part, so once this is done we can start preparing the pitch.

Step 2

Continue reading

Speaking in Public will advance your Career

Fear of Speaking in PublicWhy is it that people are so fearful of speaking to groups? I have a chief executive who has paid me for one-to-one coaching and yet keeps cancelling every appointment we make to meet up and get started? 

I have people who I meet in companies I work with, who keep saying to me, I need to work with you, I need to do your programme, I need to engage with you, but they never do! 

If they feel the need to do this and yet they don’t engage with me or somebody else why is that?

Let me tell you my theory on why people are fearful of speaking in public! Continue reading

Ten Top Tips when preparing a presentation

Top Ten

  1. Find out about your audience i.e. age profile, gender mix, business etc.
  2. Ask yourself as a result of my talk what do I want my audience to do,  more of, less of, stop or start.
  3. Decide what is the key point you want your audience to take away from the presentation.
  4. Decide on an exciting opening that gets the audiences attention; fail to do this and you struggle for the rest of the presentation.
  5.  Devise a really high impact closing statement that leaves them in no doubt as to your message. Continue reading