Like many people last Christmas I received a present of the Steve Jobs book written by Water Isaacson. My first thought was, look at the thickness of the book and do I want to spend my Christmas reading this? In early February I picked the book up again and started to read it. I don’t know about you but I like to read books with a highlighter this allows me to review the book quickly and remember important messages and ideas that may be valuable in the future.
On reviewing the book over the Easter weekend I realised that a lot of my highlighted ideas were to do with how Steve Jobs and Apple like to pitch and present their ideas/products.
Here are a few pointers which you may find helpful to you: Continue reading