What is the biggest mistake speakers make when preparing/delivering presentations?
Answer: They say too much!
I will use three former US Presidents; Obama, Clinton and Reagan as examples of really engaging speakers.
In all their election campaigns they had one clear message.
(Enough said about this year’s candidates).
In the case of Clinton every talk was about the economy, no side issues or distractions; the economy was his key focus.
(It’s about the economy – stupid! – James Carville’s advice to Clinton).
In the case of Obama, it was about change. ‘Yes we can!’
(Do you look back with fond memories on the hope this campaign generated?)
My final example is President Reagan, also regarded as an engaging speaker.
Ronald Reagan’s message in all his campaign talks was: “Before you vote, ask yourself have you more or less money in your pocket now than you had four years ago”?
These examples demonstrate the importance of a single powerful message.
My advice is to simplify your story and allow all the audience to easily understand the core of your message.
If you need help doing this, please get in contact; opportunities to get in front of the right audiences are hard and expensive to come by, do not waste any more opportunities.