You have arrived in the cinema with your bucket of popcorn and can of coke and you anticipate watching the new James Bond trailer. Before you have taken your first mouthful of popcorn or sip of Coke, he’s got into an aeroplane without the pilot, out of an aeroplane without a parachute, rolled the car four times and you are thinking, I must go see the movie. That’s what a movie trailer is supposed to do. They show you all the exciting, interesting and engaging bits that encourages you to go and buy a ticket to see the movie.
A pitch is like the trailer to the movie.
I often use this analogy to explain to people what a pitch is.
You should tell your listener(s) all the interesting bits, exciting bits, engaging bits. A pitch is not a business plan. If you are at an early stage, there are lots of things in the plan that are still quite vague and that you have not got absolute confidence in. Do not try and shoehorn an uninteresting business plan into your pitch (trailer).
If you would like to know more, please view my short (3 min video) below: